Icon's Fresh Matte Thriftmaster

      If you've been jonesing for some news from Icon, the release of the E-Flyer electric bicycle the other day may or may not have done the trick. But either way, the Californian company known for retrofitting and restoring classic trucks is back with the Thriftmaster, which it has helpfully displayed on the show floor at SEMA (incidentally, with an E-Flyer in the bed).

Based on a classic Chevrolet 3100-series pickup, the Thriftmaster picks up where Icon's Bronco, Jeep CJ and Toyota FJ left off, but with a form that would make an Old Navy display truck seem campy. Underneath the beautifully restored bodywork sits a 5.3-liter V8 with 315 horsepower on tap and that can be upgraded to 435 hp with an optional Magnuson supercharger kit.
      Either way, buyers can specify a five-speed 
manual or four-speed automatic transmission that may seem 
desperately behind the times in a modern ride,but in a retro classic like this, seems downright cutting-edge. As do the four-wheel disc brakes, independent front suspension, Kenwood nav and on-board Wi-Fi.

Icon's trademark meticulous attention to detail is evident 

throughout, from the CNC machined trim to the bison leather interior. But if the hundred-thousand-dollar sticker price on some of Icon's previous creations struck you as steep, the $220,000 price of entry for this truck, of which Icon will only build five, puts the Thriftmaster name firmly alongside tongue in cheek.
         

        This first, "Ultimate Edition" ICON Thriftmaster, comes in your choice of body color (matte or gloss finish), with your choice of manual or automatic transmission, naturally aspirated or with an intercooled supercharger. Otherwise, it comes one way... loaded. Standard equipment includes four wheel disc brakes, A/C, PW, PDL, Wi-Fi Hot Spot, Web-enabled Kenwood and Audison digital audio, NAV, tilt column, copious insulation, Bison hide seating, Wilton wool carpet, Alcantara headliner, smoked glass, and innovative brushed nickel plated trim with aircraft ceramic clear coat.

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